A family-owned agency that gets law firms more signed cases.
We're not a national agency with a hundred accounts and a junior manager assigned to yours. Savo Group is small, family-owned, and run by one person who has been doing this since 1999. When you hire us, you work with him, and the work is built around your practice areas and your state bar's rules, not a template.
Who is Savo Group?
Savo Group is a family-owned digital marketing agency that has specialized in SEO since 1999 and now builds and runs marketing for law firms: websites, local and organic SEO, AI search optimization, and Google Ads, all under one monthly fee. The agency is run by Michael Rupe, who personally handles every account rather than handing it to a junior. Michael also spent two years as a Senior SEO Analyst at FindLaw (the Thomson Reuters legal directory), doing enterprise SEO on exactly the kind of site that outranks law firms in search, so the legal side of this work is not new ground.
The difference is depth and ownership. We own the whole job (your site, your Google listing, your reviews, your content, your ads) instead of farming pieces out, we build around your specific practice areas because a personal injury campaign and a family law campaign have nothing in common, and we report on signed cases and consultations instead of traffic charts. Everything published stays inside your state bar's advertising rules.
Owner-operated, results-first, bar-aware.
Most legal marketing is sold on volume and reported on vanity metrics. We do the opposite: fewer clients, done properly, measured against the only number that matters, how many qualified consultations the work produced.
You work with Michael
No account managers reading from a script. The person doing the SEO, the site, and the ads is the person you talk to. 27+ years of doing exactly this.
One program, one fee
Local SEO, organic SEO, AI search, reviews, and reporting bundled into one monthly fee instead of nickel-and-diming each piece. Website at $3,000+, Google Ads spend on its own line because it goes to Google.
Built inside the rules
Bar advertising rules constrain how you present results, testimonials, and claims. We write everything to stay compliant and defensible, so the marketing competes without drawing complaints.
We built CCRS Law to 1,000+ ranking keywords.
CCRS Law was a personal injury firm with a strong reputation and a website that was quietly costing them cases. We rebuilt the site, fixed the Google listing, cleaned up the citations, and wrote pages for the searches injured people actually run. Their footprint grew from a handful of branded queries to more than 1,000 ranking keywords across every PI practice area in their market, and roughly $768K in cumulative organic traffic value. The partnership only ended when the partners retired. Our longest-running current legal client, David A.C. Long, is a criminal defense and traffic attorney we've kept at the top of Google in Virginia for 13 years. Over the years we've run the same program for other firms too, including Chaffe & Chaffe in criminal defense, Dellino Family Law, and Guldjian Law.
Since
199927+ years of SEO
CCRS ranking keywords
1,000+From a handful of branded terms
CCRS organic value
$768KCumulative over the partnership
Owner-operated
1Person on your account: Michael
Want to talk it through?
Fifteen minutes with Michael, not a sales team. Or start with a free SEO report on your firm and your market.