Marketing for law firms that actually signs cases.
When someone gets hurt, arrested, or served with papers, they grab their phone and call one of the first firms they see. Our marketing makes that you: the website, the SEO, your Google listing and reviews, AI search, and Google Ads when you want them. One monthly fee, starts around $2,000 depending on your practice area and market, month-to-month after the first six. I've been doing this since 1999 and I pick up the phone myself.
See the cases you're missing.
Send me your website. I'll show you how many people in your area searched for a lawyer in your practice area last month, how many your competitors are catching, and the handful of things standing between you and those calls. One day, no charge, no pitch.
Fifteen minutes, owner to owner.
Tell me about your firm and your practice areas. I'll tell you straight what I'd do, what it would cost (programs start around $2,000 a month, depending on how competitive your area is), and whether you even need us. If you don't, I'll say so.
Over 1,000 ranking keywords and roughly $768K in organic traffic value, built for a personal injury firm across a 12-year partnership that ended only when the partners retired.
CCRS Law
Personal injury firm
$768K
Cumulative organic traffic value we built for our PI client CCRS Law
27 yrs
I've been doing digital marketing since 1999, before most agencies existed
$2,000
Where law firm programs start, one monthly fee, month-to-month after six
You
Talk to me, the owner, not a junior account manager
What does a law firm marketing agency like Savo Group do?
Savo Group is a family-owned law firm marketing agency that gets attorneys more signed cases from Google. We build the website, run the local and organic SEO, handle your Google listing and reviews, and add Google Ads if you want them, all for one monthly fee, and all built around your specific practice areas. I'm Michael. I've been doing SEO since 1999, that's 27 years, and I run every account myself. The same work grew our personal injury client CCRS Law to more than 1,000 ranking keywords and about $768K in cumulative organic traffic value.
Full digital marketing for a law firm is five things working together. Your Google Business Profile and the Map Pack (local SEO). The practice-area pages and content that rank in the regular Google results (organic SEO). Getting named when Google's AI Overview and ChatGPT answer "who's a good [practice area] lawyer near me" (AI search). A fast website that earns trust before someone reads a word. And Google Ads for signed cases today while the rest builds. You don't buy these piece by piece and watch the bill climb. One program, one bill.
Programs start around $2,000 a month, depending on your practice area and how crowded your market is (legal is the most expensive keyword space there is). We ask for six months to start, because SEO takes a couple months to move, and after that you're month to month. We work with law firms anywhere in the country.
One law firm marketing program. Five pieces, one bill.
We're a full law firm digital marketing agency, not a one-trick SEO shop. That means search, AI, your website, reviews, and advertising, run as one thing. The big legal-marketing companies sell these one at a time and let the invoice stack up. We don't. Your maps listing wins the fast local calls, the practice-area pages compound underneath, AI search puts you in the answers, and Google Ads fills the gap while the rest builds. Pick the pieces you need. It's still one fee.
Local SEO for Law Firms
Win the Map Pack and the "lawyer near me" results. Google Business Profile, citation cleanup, NAP consistency, and the review system that decides who ranks locally.
Learn moreSEO for Law Firms
Organic rankings and AI Overview citations. Practice-area pages and content that compound past the Map Pack into the research and comparison searches clients run before they call.
Learn moreAI Search for Law Firms
Get named when Google's AI Overview, ChatGPT, and Perplexity answer "who's a good [practice area] lawyer near me." The new front page of legal search.
Learn moreWebsite Design for Law Firms
Hand-coded law firm websites that load fast, build trust in the first three seconds, and turn visitors into booked consultations. Not a bloated WordPress template.
Learn moreGoogle Ads for Law Firms
Signed cases now while the SEO builds. Search Ads and Performance Max run with discipline in the most expensive ad space in marketing, where a wasted click costs real money.
Learn moreWe built CCRS Law to 1,000+ ranking keywords and stayed 12 years.
CCRS Law was a personal injury firm with a solid local reputation and a website that was quietly costing them cases. It was dated, slow on a phone, and invisible in search while competitors with modern sites caught the clients that should have been theirs. So we rebuilt the site, fixed the Google listing, cleaned up their citations, and went after the searches injured people actually run. Over the partnership, their footprint grew from a handful of branded queries to more than 1,000 ranking keywords across every PI practice area in their market, and roughly $768K of cumulative organic traffic value. The engagement only ended because the partners retired. Our longest-running current legal client, David A.C. Long, is a criminal defense and traffic attorney we've kept at the top of Google in Virginia for 13 years, and we've run the same program for other firms too, including Chaffe & Chaffe, Dellino Family Law, and a Tennessee bankruptcy firm whose new site hit page 1 for "bankruptcy" within four days of launch.
Ranking keywords
1,000+From a handful of branded terms
Organic traffic value
$768KCumulative over the partnership
Partnership length
12 yrsEnded only when the partners retired
Practice areas proven
3Personal injury, criminal defense, family law
Why our law firm marketing works
Legal clients don't shop around for weeks. Someone gets rear-ended, arrested, or handed divorce papers, and they call fast, often that same day, usually one of the first firms that looks credible. Show up in the map, the organic results, and the AI answer, and you catch the case. Miss it and the firm above you gets it.
CCRS wasn't luck. We built a fast website that made a real firm look like one, set up the Google Business Profile the right way, cleaned up their listings, put a real review system in place, and wrote pages that targeted the specific injuries and questions their clients searched. Unglamorous, specific work that compounds.
And the practice area changes the campaign more than anything else. A PI firm, a criminal defense attorney, and a family law practice are chasing completely different searchers. So we build around your actual practice areas, and we keep every claim inside your state bar's advertising rules. Getting more cases and staying compliant aren't in conflict.
Programs start around $2,000/mo depending on your practice area and market. Six months to start, then month-to-month. No multi-year retainers.
Don't take my word for it.
Real clients, real names. You'll deal with me directly, not a rotating cast of account managers, and that's most of what these folks are saying.
"Michael delivered everything he promised and more. He has been responsive to our requests and intuitive about our needs. I highly recommend Michael for your web design and SEO needs."
William R.
Savo Group client
"We contracted with Michael to develop a series of websites and the results have far exceeded expectations. Their results-oriented approach delivers a strong return on investment."
Thomas C.
Savo Group client
Straight pricing. No quote runaround.
You shouldn't have to sit through a sales call just to find out what something costs. So here's the whole thing. The big legal-marketing shops bury this on purpose and bill you piece by piece. We run one program, one fee.
The marketing program
From $2,000/mo
Depends on your practice area and market
Local search, organic rankings, AI search, your Google listing, the review system, and monthly reporting. All of it, one fee. Six months to start, then month to month.
Your website
From $3,000 once
Pay upfront, or split over 12 months
Hand-coded, fast, built to make a real firm look like one and turn visitors into consultations. Pay it upfront and your term is six months, or roll it into the monthly and run twelve. Your call.
Google Ads (optional)
Managed
Your ad budget is separate
Legal is the most expensive ad space in marketing, so discipline is the whole game. We run Search Ads and Performance Max, and the spend goes straight to Google, not to us, so it's always its own line. No markup games.
Law firm marketing guides, minus the fluff.
Not generic agency content. Real numbers, real templates, and the same digital marketing we run for firms, written for attorneys who want to understand the work before they hire someone to do it.
Bar-Compliant Law Firm Advertising: The Rules That Actually Shape Your Marketing
Attorney advertising is regulated by your state bar, and a generalist agency that doesn't know the rules can earn you a grievance instead of a client. Here's the framework (built on the ABA Model Rules), the lines you can't cross, and how to market aggressively while staying inside them.
Read postHow Law Firms Show Up in AI Search: Google AI Overviews, ChatGPT, and Perplexity
More people now ask an AI engine their legal question and get an answer that names a few firms, above or instead of the blue links. Here's how a law firm actually gets cited by Google AI Overviews, ChatGPT, and Perplexity, and why legal is a harder, more trust-weighted category than almost any other.
Read postHow Law Firms Get More Google Reviews (Without Breaking Bar Rules)
Reviews do double duty for a law firm: they lift your Map Pack ranking and they close the scared client reading them before they call. Here's how to get a steady stream of real ones, and stay inside the bar's rules on testimonials and client confidentiality while you do it.
Read postWe market law firms by practice area.
A personal injury campaign and an estate planning campaign have almost nothing in common. So we don't run one generic "lawyer" campaign. These are the practice areas where we already run dedicated programs, each backed by a real client. Practice something else? We work with firms across every area. Tell us yours and we'll scope it.
Personal Injury
The most competitive, highest-value corner of legal search. We built CCRS Law from an invisible website to over 1,000 ranking keywords across every PI practice area in their market.
Case study: CCRS LawCriminal Defense
People searching after an arrest call fast, usually at night, usually the first credible firm they find. We market criminal defense firms to be that firm.
Current client: David A.C. Long (13 yrs, #1)Family Law
Divorce, custody, support. High-stakes, emotional, and researched heavily before anyone calls. We build the trust signals that turn that research into consultations.
Former client: Dellino Family LawBankruptcy
Clients research a way out of debt quietly, then a subset hit a foreclosure or garnishment deadline. We serve both, inside bar and debt-relief-agency rules.
Chapter 7 & 13 focusImmigration
A multilingual audience deciding between real attorneys and the notarios who prey on them. We rank you in every language and out-credential the scams.
Multilingual · every matterEmployment Law
Wronged workers research quietly, on an EEOC clock, before they risk a call. We reach them before the deadline closes and the claim is lost.
Deadline-driven claimsEstate Planning
The deliberate planner researching wills and trusts, and the grieving probate client on a deadline. We educate one and reassure the other.
Wills, trusts & probateDUI Defense
A frightened defendant deciding fast, against a roughly 10-day DMV clock most don't know is running. We make you the firm they find first.
Crisis + the 10-day clockThe questions attorneys actually ask.
The stuff you'd want to know before you ever pick up the phone. If your question isn't here, just ask me on the call.
The marketing program starts around $2,000 a month and moves with your practice area and how competitive your market is. Legal is the most expensive keyword space in all of marketing, so PI and criminal will run harder than estate planning. That one fee covers your maps ranking, organic search, AI search, your Google listing, the review system, and reporting. A website is a separate one-time build from $3,000 (pay it upfront or split it over twelve months). If you run Google Ads, the ad budget goes straight to Google and is always its own line. No stack of per-service invoices.
Local SEO usually starts moving in three to four months and compounds from there. Anyone promising you page one in 30 days is either lying or about to do something that gets your site penalized. A real example: over our partnership with CCRS Law, a personal injury firm, we grew their site from a handful of branded searches to more than 1,000 ranking keywords and roughly $768K of cumulative organic traffic value. That takes time and it keeps paying. If you want signed cases while the SEO builds, that's what Google Ads is for.
Two things. First, it's one program and one fee, not the stack of separate invoices the big legal-marketing shops are famous for. Second, you deal with me, the owner, not a junior account manager reading off a script. I've been doing SEO since 1999. I'll tell you straight what I'd do, what it costs, and whether you even need us.
We ask for six months to start, because SEO genuinely takes a couple months to move and a 30-day deal would set you up to fail. After that you're month to month. No multi-year retainers, no early-termination traps. The legal-marketing industry is full of both; we don't play that game.
Yes, and you should insist on it. A personal injury campaign, a criminal defense campaign, and an estate planning campaign target completely different searchers with completely different intent. We build around your actual practice areas. We do it in personal injury (CCRS Law), criminal defense and traffic (our current 13-year client David A.C. Long, and previously Chaffe & Chaffe), family law (Dellino Family Law), and bankruptcy (Tim W. Smith).
It is, and that's a feature of working with someone who's done it. State bar advertising rules limit what you can claim, how you can use testimonials, and what counts as misleading. We keep your site and ads inside those lines: no fake reviews, no guaranteed-outcome language, no comparative claims you can't back up. Getting more cases and staying compliant are not in conflict.
For most legal practice areas, Google doesn't offer Local Service Ads the way it does for home services, so that Google Guaranteed badge you've seen on plumbers usually isn't on the table. Paid search for law firms is Google Search Ads plus Performance Max, run with real discipline, because legal clicks can run $50 to $300 apiece. That's exactly why the targeting and the landing page have to be right.
Want to see what this marketing would do for your firm?
Book a 15-minute call. Tell me your practice areas and the cases you want more of, and I'll tell you straight what I'd do, what your law firm marketing would cost (it starts around $2,000 a month depending on your area and market), and whether it's even worth it for you. No pitch, no pressure, month-to-month after the first six months. If we're not a fit, I'll tell you that too.