Marketing strategy for law firms.
SEO, AI search, website design, and Google Ads, written for the way legal actually works: one practice area at a time. Where a search happens at midnight versus after weeks of research changes everything about how you rank and convert. We ran a personal-injury firm's organic program for 12 years (1,000+ ranking keywords, roughly $768K in cumulative organic value). These are the same ideas, broken down by practice.
Bar-Compliant Law Firm Advertising: The Rules That Actually Shape Your Marketing
Attorney advertising is regulated by your state bar, and a generalist agency that doesn't know the rules can earn you a grievance instead of a client. Here's the framework (built on the ABA Model Rules), the lines you can't cross, and how to market aggressively while staying inside them.
How Law Firms Show Up in AI Search: Google AI Overviews, ChatGPT, and Perplexity
More people now ask an AI engine their legal question and get an answer that names a few firms, above or instead of the blue links. Here's how a law firm actually gets cited by Google AI Overviews, ChatGPT, and Perplexity, and why legal is a harder, more trust-weighted category than almost any other.
How Law Firms Get More Google Reviews (Without Breaking Bar Rules)
Reviews do double duty for a law firm: they lift your Map Pack ranking and they close the scared client reading them before they call. Here's how to get a steady stream of real ones, and stay inside the bar's rules on testimonials and client confidentiality while you do it.
Estate Planning Lawyer Marketing in 2026: Planner Intent vs. Probate Urgency
Estate planning firms market to two people at once: the calm planner writing a will before it's needed, and the grieving family that needs probate handled right now. Same firm, opposite emotions, opposite funnels. Here's how to build for both, inside bar advertising rules.
Employment Lawyer Marketing in 2026: The EEOC Clock and the Confidential Intake
Employment law marketing runs on two things most agencies ignore: a real filing deadline that makes the search urgent, and an employee who's often still on the job and terrified their boss finds out they called a lawyer. Here's how to market a plaintiff-side employment firm around both, in the order it pays off.
Immigration Lawyer Marketing in 2026: Multilingual Search and the Notario Problem
Immigration is the one legal market where a huge share of your clients search in Spanish, Mandarin, Vietnamese, or another language. A firm with English-only pages is invisible to half its market. Here's how bilingual search, honest licensed-attorney positioning against the notarios, and a page per case type win immigration clients.
How Law Firms Get More Cases in 2026: Owned Client Flow vs. Rented Leads
The firms that win aren't the ones buying the most leads. They own the client flow: their rankings, their Google profile, their site, their reviews. Here's the difference between owned and rented case flow, the three stages where firms leak cases, and why intake speed decides more of it than your marketing budget.
Bankruptcy Lawyer Marketing in 2026: Reaching People at a Financial Breaking Point
Bankruptcy marketing is about finding people at the worst money moment of their life: creditor calls, a garnished paycheck, a foreclosure notice. They search quietly, often at night, half-ashamed. Here's how to be the firm they trust, in the order it pays off, with the required debt relief agency disclosure kept correct.
DUI Lawyer Marketing in 2026: The 10-Day Clock That Drives Every Search
DUI marketing runs on a clock. After an arrest, most states give a driver a short window (often about 10 days) to request a DMV hearing or automatically lose their license. That deadline is why DUI search is so fast and so specific. Here's how to be the firm they find in time, in the order it pays off, inside bar advertising rules.
How to Choose a Law Firm Marketing Company: What to Ask and the Real Red Flags
Most law firm marketing agencies sell a $1,500 package that's 80% reporting and 20% work, or resell you leads three other firms are also buying. Here's what to actually ask before you sign, and the red flags that should end the call.
Family Law Firm Marketing in 2026: Winning a Long, Private, Emotional Decision
Family law marketing is the opposite of injury or defense. Nobody calls the first firm they find. They research quietly for weeks, read everything, and hire the firm that felt trustworthy and discreet the whole way. Here's how to be that firm, inside bar advertising rules.
Criminal Defense Attorney Marketing in 2026: Be the Firm They Call at 2 A.M.
Criminal defense marketing is a trust-and-speed game. Someone searches for a lawyer at the worst moment of their life, often at night, often for a family member, and calls the first firm that looks credible and answers. Here's how to be that firm, in the order it pays off, inside bar advertising rules.
Personal Injury Lawyer Marketing in 2026: What Actually Signs Cases
Personal injury lawyer marketing is a bidding war. Injury clicks run over $100, sometimes past $300, and every firm in town wants the same searches. Here's what actually signs cases, in the order it pays off, with real numbers from a 12-year PI engagement (CCRS Law: 1,000+ ranking keywords, roughly $768K in organic value).
Law Firm Marketing Cost in 2026: What You Actually Pay, and for What
Most agencies bill law firms per service line: separate invoices for local SEO, organic SEO, AI SEO, reviews, and reporting, for work that heavily overlaps. We bundle it into one monthly fee. Here's how to read law firm marketing pricing in 2026, and why the number that matters is cost per signed case, not monthly spend.
Law Firm SEO Guide for 2026: Map Pack, Organic, and AI Overview for Attorneys
A complete law firm SEO program targets three result types at once: the Local Map Pack, organic results, and Google's AI Overview. This is the tactical guide for attorneys, with the legal-specific schema, directory citations, practice-area page architecture, and E-E-A-T work that actually moves consultation volume.
Want to know who's outranking you, and why?
Tell us your practice area and your market. We'll pull together a free Law Firm SEO Report showing which firms rank above you in your city, what they're doing that you aren't, and where the fastest wins are. No pitch deck, just the picture.