Marketing for California law firms, from LA to the Central Valley.
Pick your practice area and we build one program to win it: local SEO, organic SEO, AI search, a hand-coded website, and Google Ads. Los Angeles, San Diego, the Inland Empire, the Central Valley, and the Bay Area, from $2,000/month.
See the cases you're missing.
Send me your firm's site and your county. I'll show you how many people searched for your practice area last month, how many your competitors are catching, and what's between you and those calls. One day, no charge.
Fifteen minutes, owner to owner.
Tell me about your California firm and your practice areas. I'll tell you what I'd do, what it costs (programs start around $2,000/mo), and whether you even need us.
730 Google + 263 Avvo five-star reviews
"For over a decade, they've kept my phone ringing and my caseload full, and my firm at the top of search results." David A.C. Long, Attorney at Law · Richmond, VA
What kind of law do you practice?
Marketing that works for a California PI firm looks nothing like marketing for a DUI or estate practice. Pick yours for the specific program, the searches we target, and real results.
Personal Injury
Personal injury lawyer marketing in California
The freeway caseload from LA to the Inland Empire is enormous and every PI firm is chasing it. We get yours into the map pack and the 'car accident lawyer' results.
See the program →Criminal Defense
Criminal defense lawyer marketing in California
High-intent, decide-tonight searches. We build the pages, reviews, and speed that win the call the moment someone's arrested.
See the program →DUI
DUI lawyer marketing in California
DUI searches spike and convert fast across LA and the metros. Dedicated pages plus Google Ads catch them before your competitor.
See the program →Family Law
Family law firm marketing in California
Divorce and custody clients research for weeks. We keep your firm in front of them, from high-asset LA and Bay Area divorce to Central Valley family law.
See the program →Employment
Employment lawyer marketing in California
Wage-and-hour, discrimination, and severance claims across the Bay Area tech corridor and LA. We rank you for the employment searches that carry real fees.
See the program →Immigration
Immigration lawyer marketing in California
Huge statewide demand, from tech visas to the farmworker Central Valley. Genuine Spanish-language pages open a client base most firms leave on the table.
See the program →Estate Planning
Estate planning lawyer marketing in California
LA and Bay Area wealth means steady estate, trust, and probate demand. We help you own those searches.
See the program →Bankruptcy
Bankruptcy lawyer marketing in California
Steady, counter-cyclical search volume. We rank bankruptcy firms fast on a clean, structured site.
See the program →Los Angeles to the Central Valley, each plays different.
California is several legal markets with wildly different economics. Here's the quick read on each, and where the rankings are easiest to win.
Greater Los Angeles
Most demandThe country's biggest legal market, and where California's marketing searches actually happen ('SEO for lawyers Los Angeles', 'Los Angeles law firm marketing'). Competitive, so we win it on practice-area-plus-neighborhood searches, not the generic term.
San Diego & Inland Empire
Winnable inlandMilitary and border demand on the coast; the fast-growing, cheaper-to-rank Inland Empire (Riverside, San Bernardino) inland. Same practice areas, softer competition.
Central Valley
Most winnableSacramento, Fresno, and Bakersfield. Strong demand, the lowest clicks of any major CA region, and a large Spanish-speaking client base most firms ignore. The best rankings value in the state.
Bay Area
Premium marketSan Jose and Oakland. High-value tech-employment and family work, and click costs to match. A focused practice-area strategy beats a coastal bidding war.
Five services. One bundled monthly fee.
No à la carte invoices. One program, one price, everything working together.
Local SEO
Local SEO for law firms
Win the map pack and 'lawyer near me' in your county. GBP rebuild, citations, reviews.
Learn more →SEO
Law firm SEO
Rank for the practice-area searches clients run before they call. Pages, schema, content depth.
Learn more →AI Search
AI search for lawyers
Get named by ChatGPT, Google AI Overview, and Perplexity when someone asks for a lawyer.
Learn more →Web Design
Law firm website design
Fast, hand-coded sites built to convert: click-to-call, intake forms, trust signals up top. Bilingual where the market needs it.
Learn more →Google Ads
Google Ads for lawyers
Fill the calendar now. High-intent search ads, tight targeting, spend tied to signed cases.
Learn more →Straight answers before you call.
Yes, if you pick the fight carefully. No small or mid-size firm wins 'Los Angeles personal injury lawyer' head-on, and we won't pretend otherwise. What works is owning a specific practice area in a specific set of cities or neighborhoods, and leaning into the regions where demand outruns competition (the Central Valley and Inland Empire especially). Los Angeles is where the marketing searches concentrate, so we target the LA phrases that convert while building winnable rankings inland.
One monthly fee covers local SEO, organic SEO, AI search, review generation, and reporting. Programs start around $2,000/month and rise with how competitive your market and practice area are (coastal metros run higher than the Central Valley). Website design is a separate one-time build from $3,000. Google Ads is its own line because that spend goes to Google. Send your firm and county for a real quote.
Yes, and in much of California it's a real advantage. The Central Valley, the Inland Empire, and large parts of LA and San Diego have big Spanish-speaking populations searching for personal injury, immigration, workers' comp, and criminal defense help. Most competitors publish English-only sites. Genuine Spanish-language practice-area pages (not machine-translated afterthoughts) open a client base that's effectively walled off from firms that don't build them, and we bake that into the site and local-SEO plan.
Personal injury, criminal defense, DUI, family law, employment, immigration, estate planning, and bankruptcy, each with its own dedicated program and page. Pick your practice area above to see how we market it, or tell us your firm's focus.
Yes. Ad copy, landing pages, review requests, and result claims are written to stay inside the California Rules of Professional Conduct on lawyer advertising and communications: no misleading guarantees, proper handling of testimonials and past results, and clean disclaimers. We flag any practice-area sensitivity before it goes live.
It can, with the right foundation: clean indexable HTML, LegalService and FAQPage schema, declarative answer content, and real review and citation authority. Most California law firm sites run on page-builder themes these engines can barely read. A hand-coded, structured site is the opposite. See AI search for law firms.
See what your California firm is missing.
Send your website and county. I'll pull your search visibility, Google Business Profile, review numbers, and where competitors are beating you, then show you the gaps. Free, no pitch.