Marketing for New York law firms, from NYC to Long Island.
Pick your practice area and we build one program to win it: local SEO, organic SEO, AI search, a hand-coded website, and Google Ads. New York City, Long Island, the Hudson Valley, and Upstate, from $1,000/month.
See the cases you're missing.
Send me your firm's site and your market. I'll show you how many people searched for your practice area last month, how many your competitors are catching, and what's between you and those calls. One day, no charge.
Fifteen minutes, owner to owner.
Tell me about your New York firm and your practice areas. I'll tell you what I'd do, what it costs (programs start around $1,000/mo), and whether you even need us.
730 Google + 263 Avvo five-star reviews
"For over a decade, they've kept my phone ringing and my caseload full, and my firm at the top of search results." David A.C. Long, Attorney at Law · Richmond, VA
What kind of law do you practice?
Marketing that works for a New York PI firm looks nothing like marketing for a DWI or estate practice. Pick yours for the specific program, the searches we target, and real results.
Personal Injury
Personal injury lawyer marketing in New York
New York City runs a massive personal injury caseload: construction accidents, MTA and premises cases, and the densest traffic in the country. The big firms advertise everywhere, so we win yours on practice-area and neighborhood searches.
Immigration
Immigration lawyer marketing in New York
New York is the immigration capital of the country, with demand in dozens of languages across the five boroughs. Genuine multilingual pages open a client base most firms leave on the table.
Criminal Defense
Criminal defense lawyer marketing in New York
High-intent, decide-tonight searches across the city and Long Island. We build the pages, reviews, and site speed that win the call the moment someone is arrested.
DWI
DWI lawyer marketing in New York
New York charges DWI, and those searches spike and convert fast, especially on Long Island and upstate. Dedicated pages plus Google Ads catch them before your competitor.
Family Law
Family law firm marketing in New York
Divorce and custody clients research for weeks before they hire. We keep your firm in front of them, from high-asset Manhattan and Westchester divorce to Long Island family law.
Employment
Employment lawyer marketing in New York
Wage-and-hour, discrimination, and severance claims across the country's biggest corporate job market. We rank you for the employment searches that carry real fees.
Estate Planning
Estate planning lawyer marketing in New York
New York and Westchester wealth means steady estate, trust, and probate demand. We help you own those searches.
Bankruptcy
Bankruptcy lawyer marketing in New York
Steady, counter-cyclical search volume. We rank bankruptcy firms fast on a clean, structured site.
NYC to Buffalo, each market plays different.
New York is several legal markets with very different economics. Here's the quick read on each, and where the rankings are easiest to win.
New York City & the Boroughs
Most demandWhere New York's marketing searches concentrate. The biggest, most competitive legal market in the country across Manhattan, Brooklyn, Queens, the Bronx, and Staten Island. We win it on practice-area-plus-neighborhood searches, not the generic term.
Long Island
WinnableNassau and Suffolk counties. Affluent, high-volume, and a notch less competitive than the city core. Strong personal injury, DWI, and family demand.
Hudson Valley & Capital Region
RegionalWestchester down to the city and the Albany capital region. Wealthy suburbs and steady statewide demand.
Western & Upstate New York
Most winnableBuffalo, Rochester, and Syracuse. The lowest competition in the state and some of the best rankings value.
Five services. One bundled monthly fee.
No à la carte invoices. One program, one price, everything working together.
Local SEO
Local SEO for law firms
Win the map pack and 'lawyer near me' in your metro. GBP rebuild, citations, reviews.
SEO
Law firm SEO
Rank for the practice-area searches clients run before they call. Pages, schema, content depth.
AI Search
AI search for lawyers
Get named by ChatGPT, Google AI Overview, and Perplexity when someone asks for a lawyer.
Web Design
Law firm website design
Fast, hand-coded sites built to convert: click-to-call, intake forms, trust signals up top. Bilingual where the market needs it.
Google Ads
Google Ads for lawyers
Fill the calendar now. High-intent search ads, tight targeting, spend tied to signed cases.
Straight answers before you call.
Yes, if you pick the fight carefully. No small or mid-size firm wins 'New York City personal injury lawyer' head-on, and we won't pretend otherwise. What works is owning a specific practice area in a specific set of boroughs or neighborhoods, and leaning into the markets where demand outruns competition (Long Island, the Hudson Valley, and Upstate especially). We target the practice-area-plus-place searches that convert while building winnable rankings around them.
One monthly fee covers local SEO, organic SEO, AI search, review generation, and reporting. Programs start around $1,000/month and rise with how competitive your market and practice area are (Manhattan and Brooklyn run higher than Buffalo or Syracuse). Website design is a separate one-time build from $3,000. Google Ads is its own line because that spend goes to Google. Send your firm and market for a real quote.
Yes, and in New York it's a real advantage. New York City runs searches in dozens of languages, with Spanish dominant plus Chinese, Russian, and more. Most competitors publish English-only sites. Genuine multilingual practice-area pages (not machine-translated afterthoughts) open a client base that's effectively walled off from firms that don't build them, and we bake that into the site and local-SEO plan.
Personal injury, immigration, criminal defense, DWI, family law, employment, estate planning, and bankruptcy, each with its own dedicated program and page. Pick your practice area above to see how we market it, or tell us your firm's focus.
Yes. New York has some of the most detailed attorney-advertising rules in the country. Beyond Rules 7.1 through 7.5 of the New York Rules of Professional Conduct, New York requires advertisements to be labeled 'Attorney Advertising' and retained for set periods, and it regulates testimonials, before/after claims, and trade names closely. We write everything to stay inside those rules.
It can, with the right foundation: clean indexable HTML, LegalService and FAQPage schema, declarative answer content, and real review and citation authority. Most New York law firm sites run on page-builder themes these engines can barely read. A hand-coded, structured site is the opposite. See AI search for law firms.
Law firm marketing in nearby states
We work with law firms nationwide. Here are the neighboring states where we run the same all-in-one program, each built around that state's legal market.
See what your New York firm is missing.
Send your website and market. I'll pull your search visibility, Google Business Profile, review numbers, and where competitors are beating you, then show you the gaps. Free, no pitch.