Louisiana · Law Firm Marketing

Marketing for Louisiana law firms, from New Orleans to the bayou.

Pick your practice area and we build one program to win it: local SEO, organic SEO, AI search, a hand-coded website, and Google Ads. New Orleans, Baton Rouge, Lafayette, and Shreveport, from $1,000/month.

Michael Rupe, Founder & SEO Director at Savo Group
Founder & SEO Director ·
837
calls from Google in 4 months, one firm
730★
Google reviews (plus 263 on Avvo)
$768K
organic value built for one firm
27+ yrs
ranking law firms (since 1999)
DL

730 Google + 263 Avvo five-star reviews

"For over a decade, they've kept my phone ringing and my caseload full, and my firm at the top of search results." David A.C. Long, Attorney at Law · Richmond, VA

By Practice Area

What kind of law do you practice?

Marketing that works for a Louisiana PI firm looks nothing like marketing for a DWI or estate practice. Pick yours for the specific program, the searches we target, and real results.

Personal Injury

Personal injury lawyer marketing in Louisiana

New Orleans is a maritime and offshore injury hub: Jones Act, rig accidents, and port work sit on top of the everyday car and truck caseload. High-value and competitive, so we win it on practice-area and neighborhood searches.

Criminal Defense

Criminal defense lawyer marketing in Louisiana

High-intent, decide-tonight searches across Orleans and Jefferson Parish. We build the pages, reviews, and site speed that win the call the moment someone is arrested.

Immigration

Immigration lawyer marketing in Louisiana

New Orleans and the river parishes have growing immigrant communities. Genuine Spanish-language pages open a client base most Louisiana firms leave on the table.

DWI

DWI lawyer marketing in Louisiana

Louisiana charges DWI, and those searches spike and convert fast, especially around the metros and festival season. Dedicated pages plus Google Ads catch them before your competitor.

Family Law

Family law firm marketing in Louisiana

Divorce and custody clients research for weeks before they hire. Louisiana's covenant-marriage option and community-property rules add wrinkles worth explaining on the page, and we keep your firm in front of them.

Employment

Employment lawyer marketing in Louisiana

The petrochemical corridor, the ports, and offshore work feed wage-and-hour, discrimination, and severance claims along the river. We rank you for the employment searches that carry real fees.

Estate Planning

Estate planning lawyer marketing in Louisiana

Louisiana's forced-heirship and succession rules make estate and probate work distinctly local, and clients search for a lawyer who actually knows them. We help you own those searches.

Bankruptcy

Bankruptcy lawyer marketing in Louisiana

Steady, counter-cyclical search volume. We rank bankruptcy firms fast on a clean, structured site.

We Know Your Market

New Orleans to Shreveport, each market plays different.

Louisiana is the one state whose legal system runs on civil law descended from the Napoleonic Code rather than English common law, and that shapes how firms position everything from succession to injury. It's also several distinct markets. Here's the quick read on each, and where the rankings are easiest to win.

New Orleans & the Southeast

Most demand

The biggest legal market in the state, and where Louisiana's marketing searches concentrate. Maritime and offshore injury work, deep criminal and immigration demand, and a dense metro across Orleans and Jefferson. Competitive, so we win it on practice-area-plus-neighborhood searches, not the generic term.

New OrleansMetairieKennerSlidell

Baton Rouge & the Capital Region

Industrial market

The capital and the heart of the petrochemical corridor along the Mississippi. Industrial injury, employment, and personal injury work, plus steady government and university demand. A focused practice-area strategy beats a head-on bidding war for the generic city term.

Baton RougeGonzalesDenham Springs

Lafayette & Acadiana

Energy market

The heart of the oil-and-gas economy, with Lake Charles' refineries and casinos on the western edge. Energy-sector injury and employment work, softer competition than New Orleans, and real demand across Acadiana.

LafayetteLake CharlesNew Iberia

Shreveport & North Louisiana

Most winnable

The northern metros down through Alexandria. The best rankings value in the state: steady demand across personal injury, criminal, and family work that rarely gets marketed to directly.

ShreveportBossier CityMonroeAlexandria
Louisiana · FAQ

Straight answers before you call.

Yes, if you pick the fight carefully. No small or mid-size firm wins 'New Orleans personal injury lawyer' head-on, and we won't pretend otherwise. What works is owning a specific practice area in a specific set of cities or parishes, and leaning into the markets where demand outruns competition (Shreveport and North Louisiana, Lafayette, and the Baton Rouge suburbs especially). New Orleans is where the marketing searches concentrate, so we target the practice-area-plus-neighborhood phrases that convert while building winnable rankings around them.

One monthly fee covers local SEO, organic SEO, AI search, review generation, and reporting. Programs start around $1,000/month and rise with how competitive your market and practice area are (New Orleans and Baton Rouge run higher than Shreveport or Acadiana). Website design is a separate one-time build from $3,000. Google Ads is its own line because that spend goes to Google. Send your firm and market for a real quote.

Yes, and in Louisiana it's a real advantage. New Orleans and the river parishes have growing Spanish-speaking communities searching for personal injury, immigration, criminal defense, and family help. Most competitors publish English-only sites. Genuine Spanish-language practice-area pages (not machine-translated afterthoughts) open a client base that's effectively walled off from firms that don't build them, and we bake that into the site and local-SEO plan.

Personal injury, criminal defense, immigration, DWI, family law, employment, estate planning, and bankruptcy, each with its own dedicated program and page. Pick your practice area above to see how we market it, or tell us your firm's focus.

Yes. Rules 7.1 through 7.5 of the Louisiana Rules of Professional Conduct govern lawyer advertising and communications: no misleading guarantees, proper handling of testimonials and past results, and clean disclaimers. We write everything to stay inside them.

It can, with the right foundation: clean indexable HTML, LegalService and FAQPage schema, declarative answer content, and real review and citation authority. Most Louisiana law firm sites run on page-builder themes these engines can barely read. A hand-coded, structured site is the opposite. See AI search for law firms.

Law firm marketing by state

Law firm marketing in nearby states

We work with law firms nationwide. Here are the neighboring states where we run the same all-in-one program, each built around that state's legal market.

See what your Louisiana firm is missing.

Send your website and market. I'll pull your search visibility, Google Business Profile, review numbers, and where competitors are beating you, then show you the gaps. Free, no pitch.

Book a 15-minute call