Marketing for Texas law firms, from Houston to the Hill Country.
Pick your practice area and we build one program to win it: local SEO, organic SEO, AI search, a hand-coded website, and Google Ads. Houston, Dallas–Fort Worth, Austin, and San Antonio, from $1,000/month.
See the cases you're missing.
Send me your firm's site and your metro. I'll show you how many people searched for your practice area last month, how many your competitors are catching, and what's between you and those calls. One day, no charge.
Fifteen minutes, owner to owner.
Tell me about your Texas firm and your practice areas. I'll tell you what I'd do, what it costs (programs start around $1,000/mo), and whether you even need us.
730 Google + 263 Avvo five-star reviews
"For over a decade, they've kept my phone ringing and my caseload full, and my firm at the top of search results." David A.C. Long, Attorney at Law · Richmond, VA
What kind of law do you practice?
Marketing that works for a Texas PI firm looks nothing like marketing for a DWI or estate practice. Pick yours for the specific program, the searches we target, and real results.
Personal Injury
Personal injury lawyer marketing in Texas
Texas runs on trucks, refineries, and freeways, and the injury caseload is enormous. More than 22,000 people a month search for a personal injury lawyer in Houston alone. We get your firm into the map pack and the 'car accident lawyer' results.
Immigration
Immigration lawyer marketing in Texas
As a border state, Texas has some of the deepest immigration demand in the country, from Houston and Dallas to San Antonio and the Valley. Genuine Spanish-language pages open a client base most firms leave on the table.
Criminal Defense
Criminal defense lawyer marketing in Texas
High-intent, decide-tonight searches. We build the pages, reviews, and site speed that win the call the moment someone is arrested.
DWI
DWI lawyer marketing in Texas
Texas charges DWI, not DUI, and those searches spike and convert fast, especially around Austin and the metros. Dedicated pages plus Google Ads catch them before your competitor.
Family Law
Family law firm marketing in Texas
Divorce and custody clients research for weeks before they hire. We keep your firm in front of them across the metros, from high-asset Dallas divorce to Central Texas family law.
Employment
Employment lawyer marketing in Texas
Wage-and-hour, discrimination, and severance claims across the Houston energy sector and the Austin tech corridor. We rank you for the employment searches that carry real fees.
Estate Planning
Estate planning lawyer marketing in Texas
No state income tax pulls wealth into Texas, and that means steady estate, trust, and probate demand across the metros. We help you own those searches.
Bankruptcy
Bankruptcy lawyer marketing in Texas
Steady, counter-cyclical search volume. We rank bankruptcy firms fast on a clean, structured site.
Houston to the border, each metro plays different.
Texas is several legal markets with wildly different economics. Here's the quick read on each, and where the rankings are easiest to win.
Houston & the Gulf Coast
Most demandThe biggest legal market in Texas, and where the state's marketing searches concentrate ('law firm seo houston', 'attorney seo houston'). Industrial, maritime, and refinery injury work, deep immigration demand, and energy-sector employment. Competitive, so we win it on practice-area-plus-neighborhood searches, not the generic term.
Dallas–Fort Worth Metroplex
Huge marketThe DFW metroplex is enormous and business-heavy: personal injury, family law, and commercial disputes. Click costs run high in the core, so a focused practice-area strategy across the suburbs beats a head-on bidding war for 'Dallas lawyer'.
Austin & Central Texas
Fastest growthThe fastest-growing metro in the state, with real search demand and softer competition than Houston or Dallas. Strong DWI, family, and tech-employment work, plus a steady flow of newcomers who have no existing lawyer. The best rankings value of the big Texas metros.
San Antonio & South Texas
Military + borderMilitary demand around Joint Base San Antonio, heavy immigration and personal injury work, and the border metros down through the Valley. A large Spanish-speaking client base and lower competition make it some of the most winnable ground in the state.
Five services. One bundled monthly fee.
No à la carte invoices. One program, one price, everything working together.
Local SEO
Local SEO for law firms
Win the map pack and 'lawyer near me' in your metro. GBP rebuild, citations, reviews.
SEO
Law firm SEO
Rank for the practice-area searches clients run before they call. Pages, schema, content depth.
AI Search
AI search for lawyers
Get named by ChatGPT, Google AI Overview, and Perplexity when someone asks for a lawyer.
Web Design
Law firm website design
Fast, hand-coded sites built to convert: click-to-call, intake forms, trust signals up top. Bilingual where the market needs it.
Google Ads
Google Ads for lawyers
Fill the calendar now. High-intent search ads, tight targeting, spend tied to signed cases.
Straight answers before you call.
Yes, if you pick the fight carefully. No small or mid-size firm wins 'Houston personal injury lawyer' head-on, and we won't pretend otherwise. What works is owning a specific practice area in a specific set of cities or neighborhoods, and leaning into the markets where demand outruns competition (the Austin suburbs, San Antonio, and South Texas especially). Houston, Dallas, and Austin are where the marketing searches concentrate, so we target the metro phrases that convert while building winnable rankings around them.
One monthly fee covers local SEO, organic SEO, AI search, review generation, and reporting. Programs start around $1,000/month and rise with how competitive your metro and practice area are (Houston and Dallas run higher than San Antonio or the Valley). Website design is a separate one-time build from $3,000. Google Ads is its own line because that spend goes to Google. Send your firm and metro for a real quote.
Yes, and in Texas it's a real advantage. Houston, San Antonio, Dallas, and the entire border region have large Spanish-speaking populations searching for personal injury, immigration, criminal defense, and family help. Most competitors publish English-only sites. Genuine Spanish-language practice-area pages (not machine-translated afterthoughts) open a client base that's effectively walled off from firms that don't build them, and we bake that into the site and local-SEO plan.
Personal injury, immigration, criminal defense, DWI, family law, employment, estate planning, and bankruptcy, each with its own dedicated program and page. Pick your practice area above to see how we market it, or tell us your firm's focus.
Yes. Texas is stricter than most states: the State Bar of Texas requires many lawyer advertisements and solicitation communications to be filed with its Advertising Review Committee, and Part VII of the Texas Disciplinary Rules of Professional Conduct governs what you can say. We write ad copy, landing pages, review requests, and result claims to stay inside those rules, no misleading guarantees, proper handling of testimonials and past results, and clean disclaimers, and we flag anything that needs filing before it goes live.
It can, with the right foundation: clean indexable HTML, LegalService and FAQPage schema, declarative answer content, and real review and citation authority. Most Texas law firm sites run on page-builder themes these engines can barely read. A hand-coded, structured site is the opposite. See AI search for law firms.
Law firm marketing in nearby states
We work with law firms nationwide. Here are the neighboring states where we run the same all-in-one program, each built around that state's legal market.
See what your Texas firm is missing.
Send your website and metro. I'll pull your search visibility, Google Business Profile, review numbers, and where competitors are beating you, then show you the gaps. Free, no pitch.