Marketing for Michigan law firms, from Detroit to Grand Rapids.
Pick your practice area and we build one program to win it: local SEO, organic SEO, AI search, a hand-coded website, and Google Ads. Metro Detroit, Grand Rapids, Ann Arbor, and statewide, from $1,000/month.
See the cases you're missing.
Send me your firm's site and your metro. I'll show you how many people searched for your practice area last month, how many your competitors are catching, and what's between you and those calls. One day, no charge.
Fifteen minutes, owner to owner.
Tell me about your Michigan firm and your practice areas. I'll tell you what I'd do, what it costs (programs start around $1,000/mo), and whether you even need us.
730 Google + 263 Avvo five-star reviews
"For over a decade, they've kept my phone ringing and my caseload full, and my firm at the top of search results." David A.C. Long, Attorney at Law · Richmond, VA
What kind of law do you practice?
Marketing that works for a Michigan PI firm looks nothing like marketing for a DUI or estate practice. Pick yours for the specific program, the searches we target, and real results.
Personal Injury
Personal injury lawyer marketing in Michigan
Michigan's no-fault auto insurance law makes auto-accident work its own specialty, with a huge, heavily advertised caseload. We win it for your firm on practice-area and city searches.
Criminal Defense
Criminal defense lawyer marketing in Michigan
High-intent, decide-tonight searches across Wayne, Oakland, and Kent counties. We build the pages, reviews, and speed that win the call the moment someone is arrested.
Family Law
Family law firm marketing in Michigan
Divorce and custody clients research for weeks before they hire. We keep your firm in front of them statewide.
DUI
DUI lawyer marketing in Michigan
Michigan OWI and DUI searches spike and convert fast. Dedicated pages plus Google Ads catch them before your competitor.
Employment
Employment lawyer marketing in Michigan
Wage-and-hour, discrimination, and workplace-injury-adjacent claims across Michigan's auto and manufacturing economy. We rank you for the employment searches that carry real fees.
Immigration
Immigration lawyer marketing in Michigan
Metro Detroit has some of the largest and most established immigrant communities in the country, including a major Arab-American population. Genuine multilingual pages open a client base most firms skip.
Estate Planning
Estate planning lawyer marketing in Michigan
Steady estate, trust, and probate demand across an older, settled population. We help you own those searches.
Bankruptcy
Bankruptcy lawyer marketing in Michigan
Steady, counter-cyclical volume. We rank bankruptcy firms fast on a clean, structured site.
Detroit to the lakeshore, each metro plays different.
Michigan is several legal markets with different economics. Here's the quick read on each, and where the rankings are easiest to win.
Metro Detroit
Most demandWhere Michigan's marketing searches concentrate. The dominant market across Wayne, Oakland, and Macomb counties, heavily driven by auto no-fault personal injury. Competitive, so we win it on practice-area-plus-city searches, not the generic term.
Grand Rapids & West Michigan
Fast growthThe fastest-growing metro in the state, with softer competition than Detroit. Strong across personal injury, family, and criminal work, plus a steady flow of newcomers with no existing lawyer.
Ann Arbor & the University Corridor
Premium marketThe university and research economy: higher-income, specialized demand. Click costs run high, so a focused practice-area strategy beats a head-on bidding war for the generic term.
Lansing, Flint & Mid-Michigan
Most winnableThe capital and the smaller metros. The best rankings value in the state: low click costs and most competitors running templated sites with no real SEO.
Five services. One bundled monthly fee.
No à la carte invoices. One program, one price, everything working together.
Local SEO
Local SEO for law firms
Win the map pack and 'lawyer near me' in your metro. GBP rebuild, citations, reviews.
SEO
Law firm SEO
Rank for the practice-area searches clients run before they call. Pages, schema, content depth.
AI Search
AI search for lawyers
Get named by ChatGPT, Google AI Overview, and Perplexity when someone asks for a lawyer.
Web Design
Law firm website design
Fast, hand-coded sites built to convert: click-to-call, intake forms, trust signals up top. Bilingual where the market needs it.
Google Ads
Google Ads for lawyers
Fill the calendar now. High-intent search ads, tight targeting, spend tied to signed cases.
Straight answers before you call.
Yes, if you pick the fight carefully. No small or mid-size firm wins 'Detroit personal injury lawyer' head-on, and we won't pretend otherwise. What works is owning a specific practice area in a specific set of cities or counties, and leaning into the markets where demand outruns competition. Metro Detroit is where the marketing searches concentrate, so we target the practice-area-plus-city phrases that convert while building winnable rankings around them. West Michigan, Ann Arbor's corridor, and the mid-Michigan metros are the most winnable ground in the state.
One monthly fee covers local SEO, organic SEO, AI search, review generation, and reporting. Programs start around $1,000/month and rise with how competitive your metro and practice area are (Detroit and Ann Arbor run higher than Lansing or Flint). Website design is a separate one-time build from $3,000. Google Ads is its own line because that spend goes to Google. Send your firm and metro for a real quote.
Yes, and in Michigan it's a real advantage. Metro Detroit has large Spanish-speaking and Arabic-speaking communities searching for personal injury, immigration, criminal defense, and family help. Most competitors publish English-only sites. Genuine multilingual practice-area pages (not machine-translated afterthoughts) open a client base that's effectively walled off from firms that don't build them, and we bake that into the site and local-SEO plan.
Personal injury, criminal defense, family law, DUI, employment, immigration, estate planning, and bankruptcy, each with its own dedicated program and page. Pick your practice area above to see how we market it, or tell us your firm's focus.
Yes. Rules 7.1 through 7.5 of the Michigan Rules of Professional Conduct govern lawyer advertising and communications: no misleading guarantees, proper handling of testimonials and past results, and clean disclaimers. We write everything to stay inside them.
It can, with the right foundation: clean indexable HTML, LegalService and FAQPage schema, declarative answer content, and real review and citation authority. Most Michigan law firm sites run on page-builder themes these engines can barely read. A hand-coded, structured site is the opposite. See AI search for law firms.
Law firm marketing in nearby states
We work with law firms nationwide. Here are the neighboring states where we run the same all-in-one program, each built around that state's legal market.
See what your Michigan firm is missing.
Send your website and metro. I'll pull your search visibility, Google Business Profile, review numbers, and where competitors are beating you, then show you the gaps. Free, no pitch.