Marketing for Minnesota law firms, from the Twin Cities to the North.
Pick your practice area and we build one program to win it: local SEO, organic SEO, AI search, a hand-coded website, and Google Ads. The Twin Cities, Rochester, Duluth, and greater Minnesota, from $1,000/month.
See the cases you're missing.
Send me your firm's site and your market. I'll show you how many people searched for your practice area last month, how many your competitors are catching, and what's between you and those calls. One day, no charge.
Fifteen minutes, owner to owner.
Tell me about your Minnesota firm and your practice areas. I'll tell you what I'd do, what it costs (programs start around $1,000/mo), and whether you even need us.
730 Google + 263 Avvo five-star reviews
"For over a decade, they've kept my phone ringing and my caseload full, and my firm at the top of search results." David A.C. Long, Attorney at Law · Richmond, VA
What kind of law do you practice?
Marketing that works for a Minnesota PI firm looks nothing like marketing for a DUI or estate practice. Pick yours for the specific program, the searches we target, and real results.
Personal Injury
Personal injury lawyer marketing in Minnesota
Minnesota's hard winters, I-35 and I-94 crashes, and workplace injury across the Twin Cities feed a steady caseload. We win it on practice-area and neighborhood searches, not the generic term.
Criminal Defense
Criminal defense lawyer marketing in Minnesota
High-intent, decide-tonight searches across Hennepin and Ramsey counties. We build the pages, reviews, and site speed that win the call the moment someone is arrested.
Immigration
Immigration lawyer marketing in Minnesota
The Twin Cities have some of the largest Somali, Hmong, and Latino communities in the country. Genuine multilingual pages open a client base most firms leave on the table.
DUI
DUI lawyer marketing in Minnesota
Minnesota charges DWI, and those searches spike after weekends and holidays and convert fast. Dedicated pages plus Google Ads catch them before your competitor.
Family Law
Family law firm marketing in Minnesota
Divorce and custody clients research for weeks before they hire. We keep your firm in front of them, from the high-asset western suburbs to greater Minnesota.
Employment
Employment lawyer marketing in Minnesota
The Twin Cities carry one of the highest concentrations of Fortune 500 headquarters in the country, which makes wage-and-hour, discrimination, and severance work unusually deep. We rank you for the employment searches that carry real fees.
Estate Planning
Estate planning lawyer marketing in Minnesota
Established Twin Cities and suburban wealth means steady estate, trust, and probate demand. We help you own those searches.
Bankruptcy
Bankruptcy lawyer marketing in Minnesota
Steady, counter-cyclical search volume. We rank bankruptcy firms fast on a clean, structured site.
The Twin Cities to the North, each market plays different.
Minnesota is several legal markets with wildly different economics. Here's the quick read on each, and where the rankings are easiest to win.
The Twin Cities
Most demandWhere Minnesota's marketing searches concentrate. Minneapolis, St. Paul, and the western suburbs pack one of the densest corporate bases in the country, deep personal injury and employment demand, and the state's most diverse immigrant communities. Competitive, so we win it on practice-area-plus-neighborhood searches, not the generic term.
Rochester & the Southeast
Medical marketAnchored by the Mayo Clinic, Rochester's medical economy drives malpractice, estate, and employment work you won't find elsewhere in the state. Softer competition than the Twin Cities and steady demand across the southeast.
St. Cloud & Central Minnesota
GrowthA growing mid-market up I-94 with real demand and softer competition than the metro. Room for a focused firm to rank across central Minnesota.
Duluth & the North
Most winnableThe Iron Range, the North Shore, and the port city of Duluth. The best rankings value in the state, with demand that rarely gets marketed to directly.
Five services. One bundled monthly fee.
No à la carte invoices. One program, one price, everything working together.
Local SEO
Local SEO for law firms
Win the map pack and 'lawyer near me' in your metro. GBP rebuild, citations, reviews.
SEO
Law firm SEO
Rank for the practice-area searches clients run before they call. Pages, schema, content depth.
AI Search
AI search for lawyers
Get named by ChatGPT, Google AI Overview, and Perplexity when someone asks for a lawyer.
Web Design
Law firm website design
Fast, hand-coded sites built to convert: click-to-call, intake forms, trust signals up top. Bilingual where the market needs it.
Google Ads
Google Ads for lawyers
Fill the calendar now. High-intent search ads, tight targeting, spend tied to signed cases.
Straight answers before you call.
Yes, if you pick the fight carefully. No small or mid-size firm wins 'Minneapolis personal injury lawyer' head-on, and we won't pretend otherwise. What works is owning a specific practice area in a specific set of cities or neighborhoods, and leaning into the markets where demand outruns competition (Rochester, St. Cloud, and the Duluth region especially). The Twin Cities are where the marketing searches concentrate, so we target the practice-area-plus-neighborhood phrases that convert while building winnable rankings around them.
One monthly fee covers local SEO, organic SEO, AI search, review generation, and reporting. Programs start around $1,000/month and rise with how competitive your market and practice area are (the Twin Cities run higher than Duluth or greater Minnesota). Website design is a separate one-time build from $3,000. Google Ads is its own line because that spend goes to Google. Send your firm and market for a real quote.
Yes, and in Minnesota it's a real advantage. The Twin Cities have large Spanish-speaking populations, plus significant Somali and Hmong communities, searching for personal injury, immigration, criminal defense, and family help. Most competitors publish English-only sites. Genuine multilingual practice-area pages (not machine-translated afterthoughts) open a client base that's effectively walled off from firms that don't build them, and we bake that into the site and local-SEO plan.
Personal injury, criminal defense, immigration, DUI, family law, employment, estate planning, and bankruptcy, each with its own dedicated program and page. Pick your practice area above to see how we market it, or tell us your firm's focus.
Rules 7.1 through 7.5 of the Minnesota Rules of Professional Conduct govern lawyer advertising and communications: no misleading guarantees, proper handling of testimonials and past results, and clean disclaimers. We write everything to stay inside them.
It can, with the right foundation: clean indexable HTML, LegalService and FAQPage schema, declarative answer content, and real review and citation authority. Most Minnesota law firm sites run on page-builder themes these engines can barely read. A hand-coded, structured site is the opposite. See AI search for law firms.
Law firm marketing in nearby states
We work with law firms nationwide. Here are the neighboring states where we run the same all-in-one program, each built around that state's legal market.
See what your Minnesota firm is missing.
Send your website and market. I'll pull your search visibility, Google Business Profile, review numbers, and where competitors are beating you, then show you the gaps. Free, no pitch.